The Integrated Business Education Resource
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Dissemination

Internal dissemination

The project will involve an internal consortium of subject areas and support departments currently located in different organisational units within the University. The very process of design, development and implementation will involve a wide variety of disciplines and support functions and will therefore enable adoption of the resource and embedding of the supporting pedagogy within the institution.

The project will serve to enhance the working relations internally in a number of ways.

  • It will serve to foster collaboration between the subject areas within the discipline:  the following subject areas will contribute to the development of support materials and will utilise the resource as part of their teaching: Business Operations, Marketing, Human Resources Management, Information Management, Strategy, Facilities Management. 
  • The development of the learning package will require a variety of expertise and will involve extensive cooperation between academic and support staff (for web design and resource production) within and outside the University.  The University's Learning and Teaching Institute (LTI) will provide expertise in pedagogy and access to services essential to this development and will play a significant role in the dissemination of the outcomes from the project.
  • The Learning Support Team from the Student Services Centre will provide a brokerage role to link the project with specialist services, including the Careers and Employment Team, the Disabled Student Support Team, and the International Adviser. This has the aim of sharing expertise on effective approaches to ensuring access and achievement for students from a wide variety of backgrounds.  This is an innovative feature which we anticipate will be of interest to many institutions with similarly diverse student profiles.

The timing of the project would coincide with two significant events within Sheffield Hallam.

  • The current School is undergoing a merger with other areas of cognate disciplines to form a faculty and this offers the opportunity for wider adoption within the new faculty.
  • The undergraduate programmes are due for redesign and revalidation and there is scope for the principles underpinning this project idea to be embedded more systematically within the curriculum and structure.      

The development of the company which sits at the centre of this resource will involve collaboration with a number of commercial companies.  The network of collaborating organisations will be extended to establish stronger links between the commercial and business education worlds.

Continuation:

The resource can be embedded more centrally in the curriculum within a redesigned business programme curriculum. This subject area at Sheffield Hallam will be revalidating its undergraduate programmes in 2005.

External dissemination

The key mechanism for external dissemination is the network of cascade partners that will be established to take a role in design, piloting and evaluation. 

There are two outcomes of the project that will be disseminated externally:

  • the resource and how to use it
    • this will involve awareness raising, improved understanding and implementation issues and will take place principally through existing business education networks, e.g. BMAF, EDINEB, through workshops, conferences and seminars.  The resource could be made available to a wider academic audience through Biz/ed.  Professional bodies such as CIMA have expressed an interest in the dissemination of such a resource.
  • the pedagogy that underpins the approach and the experience of having applied it
    • this will focus on implementation issues and will take place through forums involving our cascade partners, through publications, conferences and workshops organised through our network connections.

Continuation

The project has the potential for further development in a number of ways.

The resource can be embedded more centrally in the curriculum within a redesigned business programme curriculum. This subject area at Sheffield Hallam will be revalidating its undergraduate programmes in 2006-07.

The resource and the principles underpinning its use can be extended to other levels in undergraduate programmes (e.g. as a preparation for placement) and to postgraduate programmes.

The commercial value of such a resource can be exploited (within the conditions of the funding) to provide self sustaining development resources.