Session Plan
Level of study: Level 5
Venue: Classroom. Consult your timetable.
Week of session: Week No 14
Title of session:
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Digital marketing |
Aims:
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To explore digital marketing,
compare digital marketing with traditional marketing, and look at
marketing plan. |
Learning:
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By the end of the session
learners will be able to create a marketing plan for a digital venture,
create and complete a planning checklist. |
Prior action needed:
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At a minimum, learners are
required to study "What is digital marketing?" to print "What is digital marketing?" tasks, carry out the tasks and make
comprehensive notes. You should also take a look at "What is digital marketing?" tutorial, read the questions and make some
notes. |
Assessment activities built into session:
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Learners are prompted with pertinent
questions throughout the session. Learning outcomes of the session
contributes directly to the deliverables of group project,
personal blog and critical reflection assignments.
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Plan |
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Time: |
Activity: |
Resource: |
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0:00 - 0:05 |
Taking register |
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0:05 - 0:20 |
Evaluation of prior learning and
discussion on "What is digital marketing?" tasks.
Questions and answers. |
Learners are required to bring
with them printed ""What is digital marketing?" tasks"
and personal notes |
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0:20 - 0:50 |
Tutorial sheet, pen, paper |
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0:50 - 0:55 |
Evaluation of session and
preparation for "What is digital enterprise?" session.
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Pen, paper |