TASKS FOR "What is digital marketing?"

Task 1: An e-Business Marketing Strategy

Think about the University

• What evidence tells you it has an electronic marketing strategy?
• What evidence tells you that it has a regular marketing strategy?

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Task 2: Marketing Campaigns

Think about your favourite five recent advertising campaigns on the television, radio, magazines, advertising hoardings or the Internet. You need to deconstruct their effectiveness.

For each advertising campaign:

• Why was the advertising persuasive?
• What made the advertising original?
• What did it say about the "brand"
• What else can you say about the advertising?

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