TASKS FOR "WHAT IS IMPLEMENTING A DIGITAL ENTERPRISE?"

Task 1: Back to Basics

Have a think about the University core businesses:

• Does the University stick to the knitting?
• Does it do anything different to any other University?

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Task 2: SWOT

Have a think about your perception of the University's performance

• What are the relative strengths, weaknesses, opportunities and threats to the University?

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Task 3: ROI

Have a think about the University's financial performance:

• How do you suppose the University measures "return on investment"?

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Task 4: Rules

Have a think about how the University would plan its e-Business presence:

• What are do you suppose are some of the Eisenhardt & Sull rules for the University when running itself as a business?

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Task 5: Differentness and Sameness

Have a think about some of the eBusinesses you're aware of:

• Other than the obvious "electronicness" of an e-Business, what makes an e-Business really different from a regular Bricks-and-Mortar business?

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Task 6: Brands and Business

Think about 10 leading brands in business, some of which should be bricks and mortar business and some should be eBusinesses.

• For each company, write down the names of competitors or even copycats.
• What is it that leading brands have, that the copycats and rivals just don't have?
• For each of the leading brands, write down words which you think represent important aspects or values of those brands

Have a look at Expedia or Amazon

• Write down the different services offered by them, and then write down a list of the different companies they must deal with in order to provide those service

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