TASKS FOR "WHAT IS KNOWLEDGE MANAGEMENT FRAMEWORK AND WHAT DOES IT MEAN TO BE A B2B AND B2C?"

Task 1: Activities and the Knowledge Management Framework

Look at the activities in the Knowledge Management Framework.

• Identify these components or activities within the University by making a two-column table with the activity from the framework and real-world name it is given in the University?
• What activities do you think are missing from the University?

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Task 2: The Models of electronic business and the Impact on Communication

Look at the table of electronic business models.

• Is the University a B2B or a B2C business? Why?
• What makes you think it fits in either?

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Task 3: Using the Communication of Knowledge to gain Competitive Advantage

Have a think about competitiveness in an organisation and answer these questions.

• How could the University survive without knowledge management?
• What opportunities and threats exist in the University's business environment?
• What knowledge management technologies do you imagine the University should use?
• How does the University get a competitive advantage from managing knowledge?
• How can you tell if there is an obvious relationship between the rise of electronic business and the development of knowledge management technology?

Task 4: Looking at Success elsewhere

You need to find interviews with entrepreneurs and people who have started electronic business ventures. You will find these kinds of interview in the business pages of the quality press, and in magazines such as Red Herring, Hot Company or other business-oriented magazines.

• You need to try and understand the structure of the organisations.
• Are they affected by concepts that come from the age of virtual organisations?
• Does being an electronic business affect things like their company ethos and company culture?
• Do their organisations cherish concepts such as egalitarianism, freedom, democracy, flexibility and creativity? If so, how could these concepts actually make people feel uncomfortable?

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